Annecy. – Milan based Studio Campedelli & Singapore and India based Cosmos-Maya today unveiled their new project ‘Atchoo’ to the media at MIFA this year. The show has been pre-sold to Rai TV Italy, & tells the story of Teo, a 9 year old boy who has a strange way of expressing his emotions; he turns into an animal, every time he sneezes. How his transformation essentially creates troubles in his life and brings the house down in effect is essentially the crux of the plot of the show. Scheduled for a Fall 2017 launch, the show has secured many an interest from broadcasters across the world even before its official launch at the market.
Speaking on the occasion, Pietro Campedelli CEO – Studio Campedelli said, “Atchoo has a very simple & appealing storyline which blends situational as well as slapstick humour very well. It has a universal story that kids across the world will find very relatable. We are very happy to have found a strong Asian partner on the show in Cosmos-Maya. In today’s multi-platform, multi-market era such strategic associations are essential to widen the audiences globally.”
Adding further Anish Mehta, CEO – Cosmos-Maya & Producer on the show said, “At Cosmos-Maya we are producing 8 TV shows for the Indian market and Atchoo happens to be our first international co-production, which we have selected out of several co-production proposals. The show, with its universal appeal and globally identical expression of ‘Atchoo’ with sneezing; has the right blend of humour and emotions and I am very excited to be part of this project, as it is one of the few projects of European origin which has a strong Asian and worldly connect.”
In addition to the presales with Rai TV Italy, Atchoo has secured multiple presales deals with European broadcasters. The show has also has plum publishing deal with major Italian publisher Giunti right from the beginning and the books will be in stores in tandem with the launch of the show. While Cosmos-Maya is also handling the distribution for the series within its stronghold Asia Pacific & Middle East; B&R 360 is handling the distribution in other territories. B&R360’S Ignacio Orive added, “In the first few months of pitching Atchoo, the series has been well received by international broadcasters. We have already secured sales in Spain & Portugal and will be announcing few more deals before MIPCOM.”
Ready to be launched at MIFA, the show seems to hit all the right notes from the beginning.
Studio Campedelli was founded in 2008 by Pietro Campedelli with the aim to develop properties, acquire rights and create high potential animation products. Among its latest projects, the CGI remake of Calimero (104×11’), coproduced by Gaumont Animation, TV Tokyo, Kodansha, Calidra, Pagot; Tip the Mouse (52×7’), co-produced by Studio Bozzetto, RAIFiction, m4e and Giunti Editore, one of the top five Italian Publisher and the first one for kids & children, per market share. In July 2014 the collaboration with Giunti Editore has turned into a corporate partnership with Studio Campedelli with the aim to exploit all the opportunities that are coming from the digital business and create properties with a high potential on all platforms, implementing L&M activities as well.
Studio Campedelli S.r.l.
Viale Regina Margherita 28 – 20122 Milano
mailto: info@studiocampedelli.net
Founded by internationally acclaimed Indian filmmakers Ketan Mehta & Deepa Sahi, Cosmos-Maya is an artist driven creative studio that produces high quality 3D as well as 2D animation content. The company primarily focusses on creating successful IPs and is presently working on multiple Indian animation TV series; 5 shows currently on air & 3 under production.
Driven with the passion to create path-breaking content while adhering to timely deliveries; Cosmos-Maya produces around 550 minutes (25 half hours) of approved animation on a monthly basis. The company has produced over 10000 minutes of original animated content created in the last 4 years, (comprising of over 400 half hour episodes) ready/currently on air.
With its launch, Cosmos-Maya pioneered the art and technology of Animation & Visual Effects in India since 1996. Over the last 20 years, Cosmos-Maya has delivered high quality award winning animated content, VFX work and game cinematics for global leaders like BBC, Disney, Google, Electronic Arts among others & our work has fetched several awards including BAFTA, IFTA & Pulcinella Awards to name a few.
Cosmos-Maya (www.cosmos-maya.com)
One of the beautiful openings of screenings sessions by Gobelins School: “Au Lapin agile” by Fabien CORRE, Sixtine DANO, Thibault LECLERCQ, Katie Sung LEE, Valentin LUCAS, Andrei SITARI/