How Disney Will Use ‘American Idol,’ ‘The Simpsons’ and More to Promote This Year’s Oscars (EXCLUSIVE)

Variety: With just a week until the 93rd Oscars ceremony on April 25, Disney is kicking the synergy machine into high gear in order to support the telecast on ABC. The challenge is steep: As Variety recently noted, ratings for all major awards telecasts this year have been down between 50% to 60%, making a similar …
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