Dan DiDio: “The dollar books have the purpose of being promotional material for some of the key trades that are going to be coming out, or key events. I also know these are great entry points. We’re toying with the idea of maybe doing a reprint program of a dollar book on a series per month, but want to hear some feedback on that if there is real interest or not. In speaking to retailers, we’ve heard they’re using the dollar books as an entry point to get people into buying on a periodical basis, but if they don’t come out periodically, all we’re doing is one-offs. Maybe creating a periodical dollar book is one way to start that buying pattern again. It’s an idea.”…
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