Riceviamo:
6th Forum Blanc: transmedia deciphered 14-16 January 2015
Le Grand-Bornand (Haute Savoie)
The Forum Blanc puts transmedia in the spotlight and offers professionals two and a half days of training, reflection and debate centred on new broadcasting media. French and international producers, writers, broadcasters and institutions meet up to share skill sets and listen to accounts from experts from various backgrounds. See you in Grand-Bornand from 14th to 16th January!
As far as Tim Kring, the creator of Heroes, is concerned, “Transmedia is just a fancy word for a simple concept: telling stories across multiple platforms“. CITIA, city of moving images, organiser of the Annecy International Animation Festival, quickly recognised the interest and questions that this still recent and growing field could inspire.
To meet the needs of professionals looking for information, CITIA created the Forum Blanc in 2010 to discuss issues related to the development of multi-platform projects, with presentations based on working experiences and accounts from international experts.
The success and appeal of the event is based on its rich, innovating and informative programme combining conferences, panel discussions, case studies and workshops to give participants a better grasp of the diversity of transmedia, in a manageable and ideal setting contributing to the quality of the debates.
“We are committed to giving an accurate account of the new uses, new writing techniques and new business models and maintaining principles such as the importance given to creation and the desire to foster meetings between people through case studies …”, emphasises Patrick Eveno, CITIA CEO.
The 6th Forum Blanc already has a very promising programme in store. Extracts:
Wednesday 14th January: a focus on the trends, evolutions, challenges and opportunities connected to market development affecting the TV industry and digital media in Canada, with Catalina Briceño, Director of Industry and Market Trends at Canada Media Fund. A panel discussion about digital distribution and the major implications of the choice of distribution strategy.
Thursday 15th January: an opportunity for French experts Pierre Cattan, Transmedia Producer at Small Bang and Florence Gastaud, Managing Director of the Société civile des Auteurs Réalisateurs Producteurs (ARP), to expand on the topic “How Can You Be a Transmedia Producer” during a panel discussion. International speakers including Nicolas Blies, Producer (a_BHAN, Luxembourg) and Philippe Lamarre, Producer (Toxa, Canada) will also join in this debate.
Friday 16th January: a plenary session on the concept of “Storycode, For a Transmedia Ecosystem” presented by Nadia Berg, Co-Founder of Storycode France and another concentrating on “The HBO Quality Through Its Transmedia Strategy” as viewed by Mélanie Bourdaa, Lecturer in Information and Communication Science.
General info Forum Blanc 14-16 January 2015 Le Grand-Bornand (74) Programme and online registration: from 13th November 2014 www.forumblanc.org – Who takes part? Executives, studio heads, production managers, heads of projects, writers, developers, content and marketing managers and legal managers in the industries of animation, video games, broadcasting, new interactive services and mobile phones.
Rates: Full rate: 445 € VAT incl. Preferential rate (before 12th December): 390 € VAT incl. (reserved to Mifa and Forum Blanc 2014 delegates) Training taken in charge by the Afdas
Forum Blanc 2014 in figures: – 222 participants including around 30 % of international delegates – 27 speakers and moderators – 14 sessions (7 plenaries, 5 case studies, 2 making of sessions), 1 workshop, 1 Territory Focus and 3 question forums – Most represented professions: producers, new media experts, broadcasters, funders, multimedia designers.
Definition of transmedia: “Transmedia or transmedia storytelling is the technique of developing narrative content across multiple forms of media differentiating the content developed and its interactivity depending on the specifics of each media. Transmedia goes beyond cross and multimedia insofar as it is not just a matter of developing one major story across complementary media, but creating unique pieces of content for each media and giving users different points of entry into the story.” (Source: http://www.definitions-marketing.com)